Phoenix Center is a non-profit that provides high-quality, affordable mental health services for families who have experienced trauma serving Blanco, Burnet, Lampasas, Llano, Mason, and San Saba counties in Texas.
Our rebrand focuses on better consistency in materials, appealing to a broader audience, and highlighting the success stories of the center's clients. The result was a new logo, stationery system, website, and brochure, as well as strategies for photography and social media—all based on the idea of Innovative Therapies. Inspiring Stories.
My main role, besides helping establish the brand presence, was re-designing the donor brochure with fellow designer Edgar Rios. The new brochure is more visually open, utilizes a brighter color palette, introduces rounder infographics that reference the circular logo, and showcases the new photography, connecting the reader to the Phoenix Center emotionally.
View the brochure here.