Cultivar is an all-natural, 100% plant-based skin care line for women and men of three different skin types—oily, dry, and mature. In a market where it's trendy to label products as "natural", Cultivar has always been invested in crafting entirely natural face creams, oils, and other bath & body products that don't hurt your body or the planet.
The new logo combines the two major characteristics of the Cultivar brand: plants and skincare. The idea was to merge the two ideas together organically—unforced.
Since Cultivar is a 100% natural skin care line that doesn’t use any products or processes that are harmful to the environment, all of their products are made from glass—a sustainable material.
The website is very minimal in its design to reflect the zero waste character of the brand. Users are also allowed to shop by skin type in order to have a more personalized shopping experience.