Cultivar is an all-natural, 100% plant-based skin care line for women and men of three different skin types—oily, dry, and mature. In a market where it's trendy to label products as "natural", Cultivar has always been invested in crafting entirely natural face creams, oils, and other bath & body products that don't hurt your body or the planet.
The new logo combines the two major characteristics of the Cultivar brand: plants and skincare. The idea was to merge the two ideas together organically—unforced.
Since Cultivar is a 100% natural skin care line that doesn’t use any products or processes that are harmful to the environment, all of their products are made from glass—a sustainable material.
The website is very minimal in its design to reflect the zero waste character of the brand. Users are also allowed to shop by skin type in order to have a more personalized shopping experience.
Teklife is an underground music collective formed in Chicago by
DJ Rashad centered around the subculture of footwork—a genre of music and street dance that originated in Chicago during the 1980s.
The publication, Teklife, pays homage to the footwork innovators and allows footwork enthusiasts to gain deeper knowledge of the history of the genre and the direct influence of founders RP Boo and DJ Rashad on the movement today. This issue, Vol. 1, focuses on the basics and provides a mix of essential tunes for any footwork newcomer.
This publication is a mixtape zine, consisting of a used cassette tape and case to reference the sampling that is so often used in this genre. All type was set in DIN Regular and Bold for body copy, and Trigot for the titular typeface.
Phoenix Center is a non-profit that provides high-quality, affordable mental health services for families who have experienced trauma serving Blanco, Burnet, Lampasas, Llano, Mason, and San Saba counties in Texas.
Our rebrand focuses on better consistency in materials, appealing to a broader audience, and highlighting the success stories of the center's clients. The result was a new logo, stationery system, website, and brochure, as well as strategies for photography and social media—all based on the idea of Innovative Therapies. Inspiring Stories.
My main role, besides helping establish the brand presence, was re-designing the donor brochure with fellow designer Edgar Rios. The new brochure is more visually open, utilizes a brighter color palette, introduces rounder infographics that reference the circular logo, and showcases the new photography, connecting the reader to the Phoenix Center emotionally.
View the brochure here.
Jazz is a lively, spontaneous, and improvised genre of music.
Jazz from A–Z showcases some of Jazz’s most influential
musicians and composers that ever were. Many of
them pushed the boundaries of what jazz was perceived to be. This book pays homage to those pioneers of modern Jazz.
This abecedarium was designed to the rhythm and beat of Miles Davis’ Milestones. It was typeset using a handmade alphabet paired with Knockout HTF29 JuniorLiteweight. The handmade alphabet and all of the illustrations are my own. The book is printed on Mohawk Bright White Color Copy 32lb for text stock, and wrapped in a vellum sleeve.
Collard Greens is about my family. Started from a home movie, this book is a reflection of who I am and the parts that make me a whole—the place, the people, and the culture. The place being Greenwood, Mississippi, the people being my family, and the culture being the traditions that strengthen our bond.
The book is case-bound referencing a cotton bale—a staple of the south and a product that is very important to black history. Collard Greens is wrapped in a woven book cloth, and printed on Mohawk Smooth Talc 70LB text paper, all of which is stitched with green thread representing collard greens. This book is typeset in Freight Text Pro for headers and captions, and Courier for all body type.
Imagery for this book was sourced from a 2003 home video, my personal photo collection, Donny Whitehead for all illustrated images of Greenwood, and Tally Ho! for an image of the Greenwood train station.